New Hand Tools catalogue, everything you need at a glance

Flipping through the pages, scrolling through the product names and reading the descriptions, anyone with a catalogue at hand naturally performs these operations to find the item he needs. Automatic actions, carried out naturally and with almost no mental effort, except when disorientation starts to take over. This happens if categories appear confused or different products are mixed together; fingers begin to run back and forth on the sheets in search of that article that now appears unobtainable, dispersed in an indistinct jungle of goods. This happens in the absence of order, clarity and accuracy, features that are not lacking in Kapriol's updated Hand Tools catalogue, where articles can be quickly identified thanks to the precise division into families and sub-families.  A grouping that not only takes into account the types of products offered, but aims to subdivide them by the professions for which they are designed. A seemingly small but effective revolution, capable of simplifying the lives of our dealers and agents. We thought of them while reorganising the catalogue; we concentrated on making this tool more comprehensible, not only by dividing the products into families and sub-families but also by keeping the graphic attractiveness alive. Seeing a series of chisels and drill bits arranged one after the other creates a harmonious overall view, allowing immediate identification of what you are looking for in all the variants available. And this applies to every product in the catalogue. Clear subdivisions of the product families, an introductory index for each chapter and in-depth focuses are the elements that are repeated for all product categories. In the realisation phase of the Hand Tools catalogue, we imagined it as a transversal tool, no longer only informative and aimed exclusively at presenting products in an advantageous manner for those who consult it, but also functional for constructing the display layout of the points of sale. From the catalogue to the shelf in an easy and fast way then, thanks to the suggestions that the catalogue will be able to provide in the design phase of the spaces dedicated to the various professionals in the specialised points of sale. Incredible how the simple reorganisation of a catalogue can help optimise the work of many: in our gesture there is all the will to support the distribution of products and those who deal with them in the best possible way. You never imagined that a catalogue could have so much influence, did you?